Al MAAJ
Ammar Mohammed, CEO of AL MAAJ trading and construction, contacted me to help him develop a visual identity for his business. I discovered that by simply having a visual identity system, AL MAAJ would be positioned as a much more reputable choice than its competitors. With plans to expand their clientele overseas, I designed a brand identity system that would translate into English and Arabic. After much refinement and discussion with Ammar, I created a layout representing the brand’s professionalism, reliability, and trustworthiness. These core values were carried throughout all applications for English and Arabic-speaking audiences.
![](https://cdn.myportfolio.com/736212f3-3f50-4f76-afbd-e5d2b726935b/551c1c20-d960-44d5-a3af-e0fa762f2d4f_rw_1920.jpg?h=81df44996d7c5c9b603f7c69d8790795)
![](https://cdn.myportfolio.com/736212f3-3f50-4f76-afbd-e5d2b726935b/45dfcfa2-c4e9-4b2c-899b-13c8cd0543a8_rw_1920.png?h=4b9b563445a981ed365bd98060042fe9)
![](https://cdn.myportfolio.com/736212f3-3f50-4f76-afbd-e5d2b726935b/47a65fe8-e4c9-4db2-9119-e0271e9971c7_rw_1920.png?h=426104dfef155905d638c98c46fb11ad)
![](https://cdn.myportfolio.com/736212f3-3f50-4f76-afbd-e5d2b726935b/b64486b0-0b9a-4074-9bab-192e2161416c_rw_1920.png?h=b95f5f0eba1fdc026e085fd058594968)
![](https://cdn.myportfolio.com/736212f3-3f50-4f76-afbd-e5d2b726935b/31e02e94-9912-4e54-a046-4d54e149659d_rw_1200.png?h=8563504205d8f5a2bb87ce080a040001)
![](https://cdn.myportfolio.com/736212f3-3f50-4f76-afbd-e5d2b726935b/dc090a63-59c4-4b07-9a46-199f764d3b2f_rw_1200.png?h=feea98dd60bc3b481ef0d7a482a9c5ab)
![](https://cdn.myportfolio.com/736212f3-3f50-4f76-afbd-e5d2b726935b/9b7de786-78e2-4850-9ded-1621cdebdeb6_rw_1920.png?h=2f862f22f6d71d48805297ea28411d26)
![](https://cdn.myportfolio.com/736212f3-3f50-4f76-afbd-e5d2b726935b/a49aa37a-2eb1-4c15-861f-dff96a023f83_rw_1200.png?h=c1eccbee2835f00e0ac90fcac6f6084a)
![](https://cdn.myportfolio.com/736212f3-3f50-4f76-afbd-e5d2b726935b/e2d62267-ade3-4df8-9302-0267daeac6f2_rw_1920.png?h=af21829507859320e675944715444dbf)