Ammar Mohammed, CEO of AL MAAJ trading and construction, contacted me to help him develop a visual identity for his business. I discovered that by simply having a visual identity system, AL MAAJ would be positioned as a much more reputable choice than its competitors. With plans to expand their clientele overseas, I designed a brand identity system that would translate into English and Arabic. After much refinement and discussion with Ammar, I created a layout representing the brand’s professionalism, reliability, and trustworthiness. These core values were carried throughout all applications for English and Arabic-speaking audiences.

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